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Direct mail template7/25/2023 ![]() ![]() Side two is the personal message (a similar approach to Template #1). Side one is your big, bold, attention-grabbing statement. The benefit of using this card is partially in the choice of words, the hand-drawn graphics, and the fact that it's double-sided (which means we've got two chances to make a first impression). One look and you will see that this is the flashiest postcard I have. “What is your situation? Perhaps I can help you?” This postcard takes the approach of asking questions and getting the recipient to think a little. The copy of the actual message should be written for your specific audience, but whoever you're speaking to, it'll be hard for them to ignore this kind of design. He has developed many proven direct response marketing ideas. This concept of including a great, big NOTICE on a postcard message was originally conceived in the 80s by Richard Roop, a real estate marketing wizard. This template instills a sense of urgency and will likely catch more attention than the generic “WE BUY HOUSES” message that everybody else can't think outside of. ![]() While this postcard has been slightly less effective than Template #1 in my rounds of testing (for reasons I can't completely pinpoint), it still pulls in many responses for me consistently. This postcard says, “You need ME more than I need you.” This can strike a chord with some people (especially if it's true – and they know it). As odd as it may sound, being down-to-earth is different, and people notice that. When a mail piece comes blasting out of the gate with “SELL! SELL! SELL!”, people don't pay attention to it because that's what everybody else does. The goal with this postcard isn't to be flashy. Think about it for a second – if you received a postcard like this in the mail, would you take the time to read it? My theory behind why this postcard has worked so well for me is that it doesn't look like all the other junk mail that people get. This postcard says, “I took the time to write you this personal letter, so you should pay attention to what I'm saying.” If you want more information on the precise words that I use in my letters, you can order them at the bottom of this blog post) Template #1 – The Personal Letter (Note: To avoid stifling your creativity, the examples below don't contain the exact verbiage of my postcards. RELATED: A Closer Look At My “Blind Offer” Template After trying dozens of different approaches (some of which succeeded, and some of which FAILED miserably), these are my Top 3 postcard formats that have consistently produced the best results for me. I've experimented with several different messages and mail formats over the years. Luckily, there are a lot of ways to pull it off. I'll admit – it's not always naturally intuitive to look different. When you only have a split second to grab your recipient's attention, you need to immediately show them why you're worth paying attention to and ultimately, you need to move them to action. What stands out to you when you get a mail solicitation in your mailbox ? If you want to grab someone's attention, you need to stand out from the crowd. If you want people to take notice of the mail you're sending them you need to look different. Why isn't this kind of message sufficient?īecause EVERYBODY else in your market is saying the same thing, there is absolutely nothing unique about this kind of mail solicitation. Will people respond to this kind of message? I'm honestly not sure… but it's hurting them.įor example, i t's not enough to blast out a message like this: WE BUY HOUSES! 55 CALL NOW! ![]() Maybe these people just don't understand the psychology behind written communication. One of the most crucial aspects is the message you are trying to deliver to your recipients.Īs obvious as this should be, I consistently encounter a lot of cheesy, poorly written, and generally thoughtless messages in the ads, letters, and websites people use to find motivated sellers. ![]() What I've found is that there are MANY aspects of a direct mail campaign that need to be executed flawlessly to get a good response rate. Understanding what makes a mail piece do well (or poorly) can be a bit mysterious. Succeeding with direct mail can be a very complex task. ![]()
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